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The French Beauty Solution

When Mathilde Thomas moved from her native France to the United States to expand her skin-care company Caudalie, she interviewed thousands of women to find out what they wanted from their beauty routines. Although she learned that women everywhere strive for the same goal - to look younger and feel radiant at any age - she was struck by how different the French and American approaches to beauty were. American women are all about the quick fix - the elusive product or procedure that will instantly solve a nagging beauty problem even if it hurts, is wildly expensive, or is damaging in the long term. The French, by contrast, approach beauty as an essential and pleasurable part of the day, a lifelong and active investment that makes you look good and feel good.